Asus vs. Lenovo – Which Brand Is Better in 2023? (Comparison)

Asus vs. Lenovo - Which Brand Is Better in 2023? (Comparison) 2023

Choosing a laptop is never an easy task. It’s especially difficult when you are looking for a laptop to serve as your primary device, and you need to decide between two of the biggest brands in the market: Asus and Lenovo. This article will help make your decision easier by providing a detailed comparison of these two brands.

Asus and Lenovo are two of the biggest laptop brands in the world. Both companies have a long history of making quality products, but which one is better? 

In this article, we will compare Asus and Lenovo laptops to see which brand comes out on top. We will look at factors such as price, design, performance, and customer satisfaction to see who wins the battle of the laptops. So without further ado, let’s get started!

Also read: Dell vs. HP Laptops

About Asus

Asus is a Taiwanese multinational computer hardware and electronics company that specializes in the production of laptop computers, computer monitors, motherboards, graphics cards, and optical drives. The company also produces a variety of other consumer electronics, including digital home appliances, cell phones, and tablets. 

Asus is the world’s 4th-largest PC vendor by unit sales (2016) and the 5th-largest smartphone maker (by shipments) globally as of 2017. The company has a primary listing on the Taiwan Stock Exchange, headquartered in Hsinchu, Taiwan.

Asus began operations in 1989 as a motherboard manufacturer. It was founded by Ted Hsu, TH Tung, Wayne Hsieh, and M.T. Liao, all four of whom were previously employed at Acer. Asus has a subsidiary in the United States, ASUSTeK Computer Inc., which sells products such as laptops and video cards to the American market.

In 2000, Asus founded a mobile phone division, and in 2002, it entered the digital home market with its Eee PC laptop. Asus later diversified its product lineup into other electronics categories such as portable media players, routers, and monitors.

Asus has achieved considerable success in recent years; its consolidated revenue totaled US$21.536 billion for 2016. The company ranks among the world’s top five notebook vendors by unit sales (4th place in 2016) and was the 5th-largest smartphone maker (by shipments) as of 2017. Asus’s main competitors in the computer hardware market are Apple, Dell, HP, Lenovo, and Microsoft.

Asus’s laptops have been praised for their quality, durability, and performance. The company has also won awards for its design work on notebooks and motherboards. Asus was ranked as Taiwan’s most valuable international brand in 2021. 

About Lenovo

Lenovo is a multinational technology company with headquarters in Beijing, China. It specializes in producing laptop brands, including the ThinkPad series, IdeaPad series, and Yoga series. Lenovo was founded in 1984 as Legend Holdings and changed its name to Lenovo Group in 2003. The company became a publicly-traded company on the Hong Kong Stock Exchange in 2004.

Lenovo has been the world’s largest PC vendor for four consecutive years, from 2013 to 2016. In addition to PCs, Lenovo also manufactures smartphones, tablets, workstations, servers, and other electronic devices. Lenovo entered the smartphone market in 2012 and the tablet market in 2011. As of February 2017, Lenovo is the world’s fifth-largest smartphone vendor, with a market share of 10.2%.

Lenovo has a large presence in North America, Europe, and the Asia Pacific. Lenovo sells its products through its website and major retailers such as Best Buy, Walmart, Staples. MediaMarkt, and Saturn. 

Lenovo is one of the most popular laptop brands in the world. The ThinkPad series is especially well-known for its durability, high performance, and long battery life. Lenovo also manufactures a wide range of other electronic devices, including smartphones, tablets, workstations, servers, and storage devices.

Also read: Is MSI a Good Gaming Laptop Brand?

Asus vs Lenovo — The Main Differences

Asus is a gaming laptop powerhouse thanks to the ROG and TUF models. There are also several noteworthy laptops for content creators. On the other hand, Lenovo shines when it comes to 2-in-1 notebooks with their Flex and Yoga series. 

Both manufacturers provide an excellent selection of affordable laptops, but Lenovo outperforms Asus in terms of build quality and customer service.

Asus vs Lenovo — In-Depth Differences

When it comes to laptops, both Asus and Lenovo offer a wide range of options for different users. However, there are some key differences between the two companies.



Asus offers a large selection of laptops in a variety of shapes and sizes, but nearly all of them have a distinct minimalistic design.

Most Asus laptops look and feel luxurious, from elegant metallic accents to the black body and slick keyboards seen in ROG laptops. The Zenbook series is frequently cited as an example of opulent-looking but reasonably priced laptops. They’re small and light, and their displays have a thin frame, which contributes to their overall luxury appearance.

Recent Asus laptops also have a ScreenPad, a touchpad that also functions as a small multipurpose display.


When it comes to design, Lenovo also provides a diverse range of products in a variety of shapes, sizes, and colors.

Lenovo’s IdeaPad notebooks, on the other hand, provide the most variety. The well-known performance-oriented ThinkPad line is distinguished by a simple black appearance that has become a hallmark in recent years.

Lenovo is also a forerunner in 2-in-1 laptops, with the Lenovo Yoga mastering the unique hinges that let you flip the whole screen around and use your laptop as a tablet.

Build Quality


Asus laptops are also known for their durability; in fact, several of their models are described as having “military-grade durability” on their website.

The company excels at providing dependable mid-range laptops for various uses that are well-made and durable. All of the ZenBooks offered by Asus are dependable and long-lasting. The same can be said for the ROG series.

The entry-level and mid-range VivoBook machines are likewise surprisingly durable, although at a fraction of the price of their more expensive siblings. Physical durability is called into question here since cheaper materials, such as plastic, are easily ruined by the everyday wear and tear of frequent usage.


Lenovo’s laptops are made from a range of materials, both basic and high-end.

IdeaPads may not be as well as ThinkPads; they are often lighter and feel less expensive. ThinkPads, on the other hand, are quite innovative. They’re small and light, but they’re remarkably strong and well-made. This is most likely because they use carbon coatings.

There’s also something indisputably attractive about the ThinkPad’s matte black surface, which gives you the impression that you’re holding something sturdy and robust.



Asus prioritizes immersive screens with a premium feel in some lower-priced models, even if they aren’t exceptionally well-built.

They have a trademark NanoEdge display with ultra-thin bezels. Several Asus laptops have a screen-to-body ratio of up to 95 percent, which means the screen takes up most of the area, and the display is somewhat broader than many other manufacturers.


Unlike Asus, which has a pretty similar bezel-free screen in most products, Lenovo has a wider selection of options at different price levels.

Models such as the ThinkPad X1 Yoga Gen 4 feature a large display but unusually heavy bezels, particularly at the bottom. The same can be stated for many previous ThinkPad models, but it seems that Lenovo has solved this problem with the most recent versions, making them sleeker.

Finally, it seems that Lenovo does not place as much emphasis on giving its displays a luxury appearance, although they are far from low-quality displays. There are several alternatives available to you, including some thin and immersive screens.



When it comes to Asus laptops, the performance you get will reflect on how much money you’re ready to spend and the kind of activities that you’ll be undertaking.

We can conclude that, in general, Asus laptops outperform their competitors in terms of performance at practically any price range. Even the VivoBook M509 series, which we noted before, has a Ryzen 5 CPU, which is uncommon in entry-level laptops.

Gaming is one field where Asus is a true force to be reckoned with. Asus ROG laptops continue to push the boundaries of what is achievable in laptop gaming, with models such as the Zephyrus G15 featuring impressive clock speed and graphics.


Lenovo, like Asus, provides a large selection of laptops that span the majority of market sectors. However, Lenovo is more focused on the mid-to-high range, with the majority of its products targeting the performance and business markets.

When it comes to performance, the ThinkPad is in a league of its own. It’s the go-to option for many businesses, with variants like the T14 featuring a 10th generation Intel Core i7-10510U CPU that can be clocked to 4.90 GHz when boosted.

Lenovo is also active in the gaming market, with models like the Legion 7i 15 being particularly outstanding (octa-core, up to 5.30 GHz). Despite being a fantastic laptop, the Legion series pales in contrast to the Asus ROG.



When it comes to pricing, Asus has a wide range of options, starting at $360 for some VivoBook models and going up to $4,000 for workstations like the ProArt StudioBook X.

On the other hand, Asus has the reputation of being a budget brand, and they offer a plethora of entry-level alternatives with surprisingly decent features. Asus provides some of the top products on the market at the low-to-mid-priced end of the laptop range.


Being a household brand in the industry, Lenovo provides products at various price points.

If there are significant differences between Lenovo and Asus, Lenovo is more focused on offering a diverse variety of business and performance models. As a result, there aren’t many entry-level laptops in Lenovo’s lineup and those that don’t compete with excellent Asus models.

On the other hand, Lenovo provides more inexpensive gaming laptops, even though Asus ROG outperforms them in terms of performance.

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The Best Overall Asus Laptop — ASUS ROG Strix Scar 17 SE Gaming Laptop, 17.3 inch

ASUS ROG Strix Scar 17 SE (2022) Gaming Laptop, 17.3 inch 240Hz IPS QHD, NVIDIA GeForce RTX 3080 Ti, Intel Core i9 Processor.
Pros Cons
✅ Powerful performance
✅ High-refresh-rate display
✅ Ample memory and storage
✅ Advanced cooling system
✅ Per-Key RGB keyboard
✅ Windows 11 Pro
✅ Premium build quality
❌ Expensive
❌ Heavy and bulky
❌ Battery life
❌ Fan noise
❌ Limited upgradability

The ASUS ROG Strix Scar 17 SE (2022) is a high-end gaming laptop designed to provide top-tier performance for hardcore gamers and power users. Featuring a 17.3-inch QHD IPS display with a 240Hz refresh rate, the laptop delivers crystal-clear visuals with smooth motion, making it perfect for fast-paced gaming and multimedia consumption.

Under the hood, the Scar 17 SE is powered by an Intel Core i9 processor and an NVIDIA GeForce RTX 3080 Ti GPU, ensuring exceptional performance in the most demanding games and resource-intensive applications. With 32GB of DDR5 RAM, the laptop is well-equipped for heavy multitasking, while the 2TB SSD offers ample storage for games, files, and programs, ensuring quick access and load times.

The Scar 17 SE also features an advanced cooling system that effectively manages heat during intense gaming sessions, maintaining optimal performance without throttling. A per-key RGB keyboard adds to the gaming experience, allowing for personalized lighting and key customization.

Pre-installed with Windows 11 Pro, the laptop offers the latest features and performance enhancements from Microsoft’s newest operating system. The ASUS ROG Strix Scar 17 SE (2022) boasts a premium build with a sleek and durable design, making it a reliable choice for gamers who demand the best performance without compromising on aesthetics or build quality.

The Best Overall Lenovo Laptop-Lenovo ThinkPad T15g Gen 2

Lenovo ThinkPad T15g Gen 2 20YS002YUS 15.6" Touchscreen Notebook - 4K UHD - 3840 x 2160 - Intel Core i9 11th Gen i9-11950H Octa-core (8 Core).
Pros Cons
✅ Powerful performance
✅ High-resolution touchscreen display
✅ Ample memory and storage
✅ Durable build
✅ Ports and connectivity
✅ ThinkPad keyboard
❌ Expensive
❌ Heavy and bulky
❌ Battery life
❌ Limited gaming performance

The Lenovo ThinkPad T15g Gen 2 20YS002YUS is a high-performance 15.6″ touchscreen notebook designed for professionals who require powerful hardware and a reliable build. With a 4K UHD (3840 x 2160) display, this laptop provides crisp, detailed visuals, enhancing productivity and offering an engaging user experience. The touchscreen functionality adds another layer of convenience and interactivity, allowing for seamless navigation and efficient multitasking.

Equipped with an 11th Gen Intel Core i9-11950H octa-core processor and 32GB of RAM, the T15g Gen 2 is built to handle demanding applications and heavy multitasking with ease. The 1TB SSD ensures fast access to files and applications, offering ample storage space for users with extensive data needs.

One of the key features of the ThinkPad T15g Gen 2 is its durable and reliable build, making it suitable for professionals who demand a sturdy laptop for everyday use. The renowned ThinkPad keyboard ensures a comfortable and tactile typing experience, further enhancing productivity.

This laptop also includes an NVIDIA GPU, providing additional graphics processing power for tasks such as video editing, rendering, and moderate gaming. With a variety of ports and connectivity options, the T15g Gen 2 is designed to accommodate a wide range of peripherals and accessories, allowing users to create a tailored workstation to meet their specific needs.

In summary, the Lenovo ThinkPad T15g Gen 2 20YS002YUS is an excellent choice for professionals seeking a powerful, reliable, and feature-rich laptop with a high-resolution touchscreen display and robust performance.

Verdict: Asus vs. Lenovo – Which Brand Is Better?

When it comes to Asus vs. Lenovo, both brands have their pros and cons. Ultimately, it boils down to what you need and want in a laptop. If you’re looking for an affordable gaming laptop that outperforms the competition, Asus is your best bet. However, if you need a powerful business machine with a broad range of features, Lenovo is the better option.

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